The information aggregated in this report was gathered utilizing the social media benchmarking and intelligence tool Unmetric. The categories represented are all verticals of the international commercial food and beverage community. The four verticals are divided as such: beverages (both alcoholic and non-alcoholic), restaurants (fast food, fast casual, and full service establishments), health food and traditional packaged grocery foods. For each vertical an analysis of branded Twitter and Facebook identities of the top ten brands with the highest Unmetric score for the month of December, 2012, was conducted with data collected for each brand representing actions and engagements that occurred between January 1st- January 31st, 2013.
Each year, The Tomorrow Project’t Pivot Conference takes the pulse of Social Marketing professionals. In 2013, we found much that remained similar to 2012’s survey. But we also uncovered some dramatic shifts in perspective over the 12 months. In fact, it is fair to say that the fundamental drivers for Social Marketing seem to be utterly transformed.